Faxes. Magic Markers. Hard copies of Campaign. Offices. Grant projectors. PMTs. U-matics. Scalpels. Memos. Information Departments. Flash. Spray mount. Chinagraphs. Secretaries. Pinboards. Foamboard. Lightboxes. CS10. Lighter fuel. Paintbox. Dupes. 10x8s”. Contact sheets. Proofs. All gone. Replaced by something that did the job better. But what about all those great creative agencies, why did they vanish? Like Collett Dickenson Pearce, Gold Greenlees Trott, Howell Henry Caldecott Lury, Simons Palmer Denton Clemmow & Johnson. And Fallon. From ’98 to ’08 they seemedRead more
Posts tagged: #Michael Wall
PODCAST: LAURENCE GREEN (Pt. 1)
Finally; a planner! (Well, maybe my third, although Paul Feldwick and Sarah Carter weren’t talking about their careers.) Creatives operating the seventies hated planners. ‘They ruined the business’ and ‘they took all the fun out of advertising’ being their most common complaint. As they see it; planners stole half their job. Their instincts were replaced by the data obsessed views of these Oxbridge types. Clarity became more important than cut through. They get accused of sanding off the edges andRead more