FASHION MUST-HAVES FOR THE COMING SEASON: 4. A RIBBON.

It doesn’t have to be a ribbon. Could be anything really – a pattern, shape, lemon, hedgehog, just something visual associated with your brand. It’s beyond a logo. It should run through your communications like the name of a seaside town through a stick of rock. Not appearing alongside it, but informing what ‘it’ is. Why? It increases your chances of your messages being remembered as yours. The boffins at the Ehrenburg Institute call them ‘Distinctive Assets’. The bottle saysRead more

GREEN BOOKS: Photos 3.

Another green scrapbook. (For the young people out there, a scrapbook is a kind of pre-internet, analogue way of bookmarking web pages, only heavier and, as it turns out, longer lasting.) This one is full of photographic reference. It’s from about 1993/4, when Satoshi Saikusa, Raymond Meier and Rolling Stone Magazine were all the rage. At least they were in my world. There’s a couple of images in there I’d forgotten all about. They are screaming tortured heads. Almost like Francis Bacon,Read more

GREEN BOOKS: Photography 2.

Tim Berners Lee; what an absolute rascal. Not only did he shaft the chaps at Yellow Pages, the manufacturers of Fax machines and the purveyors of XXX filth in the Soho district of London, he’s made scrapbooks virtually extinct. Their numbers are dwindling, reportedly below those of the Snow Leopard. Before you could simply call up a hundreds images for any photographer or illustrator you care to mention, you could only reference those images if you owned them. Which meant; a) BuyingRead more