Hands up who’s heard of Jeanloup Sieff?

Cultural trends are difficult to spot when you’re in the middle of them. They look like ‘normal’, it’s only with the benefit of distance can you join the dots. It’d be useful to recognise current trends because generally they are followed by the polar opposite. In fashion, plain is likely to be followed by pattern, natural by synthetic, subtle by loud. When type was set on film and photographic paper, Art Directors and Designers were obsessed with sharpness, because perfectionRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

IN-CAMERA 3: John Claridge.

I did this ad for free. My theory was; get freelance work, do it free in exchange for a free hand. I thought it would allow me to get together better work than I could in my day job. At the time asking John Claridge to shoot your layout was like asking Jay Z to write your jingle. The chances are he’s going to say no, but if he said yes, you’d almost certainly have a good ad. He said yes. The result wasRead more

IN-CAMERA 2: Rolph Gobits.

“To me, people are like lighthouses in a very big ocean, with wind and rain and waves trying to break them and make them go under.” – Rolph Gobits. Did you come from an arty family Rolph? I did not come from an arty family at all. Do you remember being aware of photography whist growing up in Holland? I was aware of photography at a very young age when growing up in Amsterdam. I was about five or six years old whenRead more