Radio: Paul Burke interviews Nick Angell.

Back in the seventies there was a tv show called The Waltons. A depression era family mooched about Virginia’s Blue Ridge Mountains dealing with various social and moral issues. It was very wholesome. At the end, after some member of the family had realised the error of their ways, they’d cut to their familiar end device: A shot of their quaint wooden house at night. We’d hear a voice ‘Goodnight John Boy’, then gradually we’d hear all the other membersRead more

Hands Up Who’s Heard Of Frank Budgen?

We’re smack bang in the middle of the age of collaboration. Any press release for a creative hiring now contains that reassuring phrase ‘Known for being collaborative’. (To me it always reads ‘We’re pleased to announce we’ve finally found a creative who will listen to us’.) The feeling the team had creating the work is as scrutinised as what they created. But collaboration means different things to different people. For most of the team it conjures up enjoyable meetings onRead more

SELLING BREAD FROM A BIKE. Mike Everett.

FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy  to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more