CHEMISTRY LESSON.

It’s like a blind date; Agency and client get together over coffee to find out if they have any chemistry. Either party can bail if they’re not ‘feeling it’, or take the relationship to the next stage if they are. It’s a good idea, but unlike a blind date, the two parties don’t sit at the table as equals. For one party this is just one of multiple coffees they’ll be sampling, for the other it’s their only coffee. OneRead more

Easy as abc?

It’s sometimes tough to argue the obvious. When you have teams of people analysing, strategising and theorising it’s difficult to sound like the dumbest guy in the room. Take ABC, someone must have had to pitch the idea ‘How about we say tv is good?’ ‘‘TV is good? Duh!’’ It doesn’t sound very creative or intelligent, but it’s right. It’s not the kind of idea that’s greeted with joy; ‘Shouldn’t we be saying people need tv in their lives? OrRead more