ADVERTISING’S OSCAR WILDE. An appreciation of the work of Geoffrey Seymour. By Mike Everett. It is one of the great ironies of the advertising business that one of its most talented writers is better remembered for his salary than his work. When he joined Saatchi & Saatchi in 1982, Geoff Seymour was paid £100,000 a year, a sum of money that soon became known in advertising circles as a ‘Seymour’. It may have been as an eye-watering amount at theRead more
Posts tagged: #Peter Cherry
B&H Part 1: The ‘Gold Box’ Years.
In 1962, a bright, shiny new agency Collett Dickerson Pearce was offered a big account, the DuMaurier cigarette brand. This good news was particularly timely, as many at the fledgling agency were starting to worry their jobs. The agency turned the offer down. Founder John Pearce told the potential client the brand was a ‘dead duck’, and he didn’t want his agency to work with ‘no-hope brands’ or brands that they didn’t truly believe would respond to advertising. But being a decent sort of chap, MrRead more