Before we had this thing we had books. There were few about advertising. Aside from the awards annuals, there was one by Jerry Della Femina, but it didn’t have any pictures. One by David Ogilvy, but he wasn’t exactly popular at the time. George Lois had a giant square one, which was good. Then there was Bill Bernbach’s Book. Different league. The gold standard. Our bible. Virtually all creatives owned a copy. We didn’t know who’d done ads as thereRead more