YE OLDE ADVERTS.

Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’.
 It sounds so cool. Frankly, it makes meRead more

IPA POSTERS: Investment opportunity.

It’s tough for newbie creatives to get noticed. If you aren’t in an agency that produces good work it’s hard to produce good work. If you don’t produce good work it’s hard to get a job in an agency that does. One of the ways around this is to find a client that will accept good. Up and coming copywriters Mike McKenna and Alastair Wood spotted one of these opportunities back in the late eighties; The IPA Society, they heldRead more