When I put these blogs together I build up a file. Work for every client goes into a file, that goes into the appropriate agency file, the agency are numbered so that they come chronologically. It sounds a faff, it is a faff, but the only any way I can do it. Anyway, the last file is generally ‘P.R’ – all the news clippings, interviews and pictures that the individual has accumulated over the years. It helps me get aRead more
Posts tagged: #Ronnie Turner
SELLING BREAD FROM A BIKE. Mike Everett.
FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more