You can count the number of Creatives who embrace research on one finger. The rest of us desperately try to fight it with lines like ‘you can’t research original ideas’, ‘the group gets lead by its most vocal member’, ‘the public can only judge finished ads, not research material’, and on and on. Good arguments. But the argument against is better – John Webster. Once delivered, it’s hard for us sceptics to know where to go. He loves research. HeRead more
Posts tagged: #Rowan Atkinson ad
PODCAST: Orlando Wood
‘I’ve just done a Volvo ad with no car in it, it doesn’t get any better than that!’ Those were the first I heard on day one at AMV/BBDO. It was the Art Director’s way of saying ‘it’s good here’. I appreciated the intent, but thought it was weird. Who cares if the ad has a car in it? Is it a good ad? But that’s how a certain group of creatives think. For them wins are – running anRead more