I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more
Posts tagged: #Roy Carruthers
INTERVIEW: Brian Palmer.
Sometimes the people who innovate are forgotten in favour of those who refine their ideas. Whatsisname, the inventor of the mouse that Steve Jobs ‘refined’, is a prime example. Few people today know the name Kingsley Manton & Palmer, let alone that of its creative partner Brian Palmer. Yet Brian wrote the first ad to run on U.K television. He set up the first agency the U.K. after World War Two. His agency was the first to work open plan, first to list on the stock exchange and theRead more
INTERVIEW: H before BB, (John Hegarty).
I joined the business in 1985. The best agency seemed to be Bartle Bogle Hegarty. Every year ever since they’ve been in the top five, sometimes they’ve been in the top one. Their success has been very well documented, what did Sir John did before that hasn’t been. So… Where were you brought up? I was born in North London, although at that point Edgware wasn’t in London, it was in Middlesex, which doesn’t exist anymore. My family was living inRead more