PODCAST: Gary Goldsmith

Pick up any New York Art Directors Club Annual from the sixties and you can feel the heat coming off the pages. The Writers are using words previously confined to conversation, the Art Directors are trying to find new ways to present the information (‘Creating new pages’ as Helmut Krone put it.) Then, the seventies. A whole different story; the experimentation and energy appear to have dried up. True, there are still lots of good thoughts and lines, but inRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more