Podcast: MICHAEL WOLFF

Leap before you look. That’s written on the back of Michael’s business cards. He prefers instinct over logic; everyone can access to logic, so they all end up in the same place. At Wolff Olins he took a brief to rebrand a paint company, now most would end up with rainbows, peacocks or some colourful iconography. Not Michael. He chose a fox, because ‘the owner reminded me of a wily fox’. When Bowyer’s needed a new logo, Michael went withRead more

GREEN BOOKS: Ads 2.

I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more