Finally; a planner! (Well, maybe my third, although Paul Feldwick and Sarah Carter weren’t talking about their careers.) Creatives operating the seventies hated planners. ‘They ruined the business’ and ‘they took all the fun out of advertising’ being their most common complaint. As they see it; planners stole half their job. Their instincts were replaced by the data obsessed views of these Oxbridge types. Clarity became more important than cut through. They get accused of sanding off the edges andRead more
Posts tagged: #Tom Carty
PODCAST: JOHN WEBSTER #2. John & Research – Sarah Carter
You can count the number of Creatives who embrace research on one finger. The rest of us desperately try to fight it with lines like ‘you can’t research original ideas’, ‘the group gets lead by its most vocal member’, ‘the public can only judge finished ads, not research material’, and on and on. Good arguments. But the argument against is better – John Webster. Once delivered, it’s hard for us sceptics to know where to go. He loves research. HeRead more
PODCAST: Yvonne Chalkley
If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them. Lots. Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. Psychologists say we seek qualities in a partner we don’t have ourselves. To create more complete children. So right brainers, who come up with the theories, need left brainers to help turn them into reality. Yvonne Chalkley has turned more crazy, impossible, can’t-be-done theories into reality thanRead more
PODCAST: Malcolm Venville
Whoever it’s with, whenever I do these podcasts, personal links seem to turn up along the way. Things I’d forgotten or been unaware of – Paul Weiland was once my landlord, I judged the One Show with Gerry Graf 15 years earlier, David Holmes drew a poster for me 25 years earlier. This isn’t like that, this time it really is personal (isn’t that the Jaws 2 strap line?) Malcolm and I started out together; he’d shoot pictures for free,Read more
PODCAST: MARY WEAR
‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more
PODCAST: Peter Souter
My 7th boss. Former hitch-hiker. copywriter. Frankenstien re-animator. ECD. David Abbott replacement. D&AD President. Sitcom creator. Radio 4 drama writer. Showaddywaddy singer’s cousin. DELANEY FLETCHER DELANEY. South West Thames Regional Cancer Organisation. WOOLAMS MOIRA GASKIN O’MALLEY. Eurax. Tri-Ac. WCRS. Lunn Poly. Lego. Electricity Privatisation. ABBOTT MEAD VICKERS. R.S.P.C.A. British Telecom. The Economist. Volvo. D&AD. Pizza Hut. Sainsbury’s. Nicorette. The Queen Elizabeth Foundation For Disabled People. CREATIVE DIRECTOR. Make Poverty History. Guinness.Read more
INTERVIEW: Andy McLeod.
Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more