I grew up in an advertising household. My father was a copywriter at a large, mediocre agency called Kenyon & Eckhardt. He lays claim to having written Brylcreme’s US slogan, “A little dab’ll do ya.” Later he rose to Chairman of that agency. Accordingly, even at a very young age, we paid attention to TV commercials. We watched them and often commented on them. My father also did work for Nabisco, now the horribly named “Mondelez.” Way back in blackRead more
Posts tagged: #Tonka Toys Elephant ad
THE MOST UNFASHIONABLE FORM OF ADVERTISING?
What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more