“Hello Dave, We’ve not met before. I’m an ad creative too. I felt compelled to write and tell you how much I’m enjoying your blog. I’ve learnt loads. (Now I’ve started writing this email I feel a bit silly!) Anyway, keep pumping your stuff from the loft out into the ether. It’s wonderful. Thanks, Oli.” I got that email in 2013. I wondered where this charming young man went to college or was on placement, so I googled him: ‘PartnerRead more
Posts tagged: #Virgin Trains
a) Virgin. b) Trains.
Most graphic identities are a better representation of the people who created them than the companies that paid for them. Consequently they are very ‘of the moment’, because their creators want to look cool. The process will start with a quick trawl through the coolest sites, magazines and blogs, checking out what the cool kids are up to. Gradually, patterns emerge; certain colours, photography styles, fonts, etc. If you’re in that process today, you’ll get something that’s very 2018. GreatRead more