‘What was the most effective headline I ever wrote? ‘Dear Mrs Robinson’. Without a scrap of work to show, Lore Parker’s letter to Phyllis Robinson landed her a job as copywriter in the best ad agency on the planet. She stayed nearly thirty years. As with the subjects with all of these posts, the work feature is just a fraction of their output. So although I wish I could unearth more of her work, Lore’s talk on what it’s likeRead more