Hands up who’s heard of STEPHEN O. FRANKFURT?

“I try to find a way to get into the head of a child.” – Stephen O. Frankfurt. His quote sounds spooky, but I guess it’s just another way of saying keep it simple and interesting. Virtually unknown today, he was a big deal in the fifties, sixties and seventies. His Mum was the secretary to the head of the Twentieth Century Fox film studio. (Sounds irrelevant, it isn’t.) He spends three years at the Pratt Institute, being ‘molded’ by Alexey Brodovitch. He leaves and visits every majorRead more

Alan David-Tu.

Whenever briefing photographers at Harper’s Bazaar, Art Director Alexey Brodovitch would send them off with the same brief – ‘Astonish me!’. With a lot of photography today, it feels like the brief is ‘Can you do it like that?’. It’s understandable, it’s easier to get a client to approve your vision if you show them an example of exactly what it looks like. But the most difficult job in advertising is stopping people to engage with your idea, and one thingRead more