WHAT I LIKED BEFORE I KNEW WHAT I WAS SUPPOSED TO LIKE: Richard Russell.

Before I became a Copywriter, I just liked popular ads. I didn’t know they were popular ads, of course, they were just the stuff that was visible and fun and spoke to me. The more I worked in advertising though, the more it seemed to me that the industry had a real problem with popular ads. A snobbery that mass-market work was dumbed down. And, conversely, a belief that the work without wide appeal was way cooler and cleverer, andRead more

PODCAST: MARY WEAR

‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more