SELLING BREAD FROM A BIKE. Mike Everett.

FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy  to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more

AUTHOR seeks PUBLISHER for short-term RELATIONSHIP.

I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more

IN-CAMERA 4: Max Forsythe.

Where did you grow up? I grew up in Newry in Northern Ireland, a great place to live before religion destroyed it. When did you take your first picture? Probably in my teens, my uncle was a wedding photographer, so I used his half plate camera. I took a lot more serious pictures on a trip to the US when I was 18. What was your first job? I was an Assistant Art director at what was then Hobson Grey.Read more

B&H Part 1: The ‘Gold Box’ Years.

In 1962, a bright, shiny new agency Collett Dickerson Pearce was offered a big account, the DuMaurier cigarette brand. This good news was particularly timely, as many at the fledgling agency were starting to worry their jobs. The agency turned the offer down. Founder John Pearce told the potential client the brand was a ‘dead duck’, and he didn’t want his agency to work with ‘no-hope brands’ or brands that they didn’t truly believe would respond to advertising. But being a decent sort of chap, MrRead more