GREEN BOOKS: New Yorker Ads 1.

‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more