PITCH: Innocent?

The creative pitch: Companies invite agencies to present creative proposals on how to improve their marketing and therefore their bottom line. Best proposal wins. Wrong. For a start, clients run only one campaign for every 16 they are presented in pitches. (Thanks Martin Jones, AAR Guru & Brighton fan.) How can it be that fifteen of the sixteen agencies get the brief so wrong that they end up throwing their time, energy a work in the bin? Because, as I’mRead more

PODCAST: Tim Riley.

Words. Boy, they’ve really fallen off their perch. They used to be so respected, as were the people who knew how to use them. They could breathe life into cold, dead facts, in their hands ‘our beer costs a lot’  could become ‘Reassuringly expensive’. Better and shorter. Writers would often burn the midnight oil in an effort to get the maximum meaning from the minimum word count. It’s odd, because people have never read more than they do today, Facebook, Twitter,Read more

PODCAST: Nick Gill.

He’s never tried to become his own brand, hang out at the right clubs or promote himself. He doesn’t bounce from jury to jury, job to job or club to club. And you’ll never read his latest theory on marketing in the trade mags. Nick Gill is currently Chief Creative Officer of BBH, his third agency in 30 years. We had a great chat, hope you enjoy. COLLEGE. BMP. Clark’s. Tjaerborg. Fisher-Price. John Smith’s. Health Education Association. Abbey Life. Sport Aid. Batchelors. NewRead more

INTERVIEW: Andy McLeod.

Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more