Whilst at AMV/BBDO Sean and I got a brief to write an ad for the British Television Craft Awards. The BTA Awards with the word ‘craft’ inserted are less desirable than the ones without that word. But they’re awards none the less. It got us thinking – what creatives would enter an awards scheme aimed at recognising everyone but the creatives who came up with the idea? Initially it said ‘Shit at ideas?‘, but the word ‘shit‘ was felt to beRead more