Before I became a Copywriter, I just liked popular ads. I didn’t know they were popular ads, of course, they were just the stuff that was visible and fun and spoke to me. The more I worked in advertising though, the more it seemed to me that the industry had a real problem with popular ads. A snobbery that mass-market work was dumbed down. And, conversely, a belief that the work without wide appeal was way cooler and cleverer, andRead more
Posts tagged: #Damon Collins
PODCAST: MARY WEAR
‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more
TURNING STORIES INTO ADS: LWT. By Dave Trott & Paul Grubb.
I’ve written previous posts on ‘turning stories into ads’, The Guardian, the BBC’s Panorama and GQ. I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate visual style to hold ideas about any subject under the sun. Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer within a circumferenceRead more