GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

INTERVIEW: Sir Alan Parker.

Sir Alan, where did you grow up? I grew up in Islington. Ours were the first council flats built after the war and I moved in aged about three or four. Ironically, the flats overlooked the street where my Dad was born and brought up. (My Grandad was the local barber and the family were evacuated in the war when a bomb hit St Mary’s Church close to their shop. He was also the local bookie—illegal then—and so they movedRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

PKL BOOK: The first year.

A few months back, I chanced upon this. It’s an ad by George Lois. It caught my attention because I’d never seen it before and it looked ,from the photograph, like it was from a large, sharp image. I followed the link. More Papert Koenig Lois ads! I could see these weren’t tiny pictures from an early New York Art Directors Club. Where the hell were they from? I read the text underneath: “Some months ago, Julian Koenig died. He wasRead more

BOSS No.6: Tim Delaney.

  Why advertising? I wanted to be a hotel bell hop boy when I left school at 15. But when I looked in the newspaper want ads – Junior Opportunities – they only had 2 ad agency messenger jobs. I went up to London and one of them offered me a job. What was your first job in advertising? A messenger- in a tiny basement room with 4 others. Quite Dickensian,when I look back. Did you try and get intoRead more

Hands up who’s heard of STEPHEN O. FRANKFURT?

“I try to find a way to get into the head of a child.” – Stephen O. Frankfurt. His quote sounds spooky, but I guess it’s just another way of saying keep it simple and interesting. Virtually unknown today, he was a big deal in the fifties, sixties and seventies. His Mum was the secretary to the head of the Twentieth Century Fox film studio. (Sounds irrelevant, it isn’t.) He spends three years at the Pratt Institute, being ‘molded’ by Alexey Brodovitch. He leaves and visits every majorRead more

TURNING STORIES INTO ADS: Panorama.

  THE PROBLEM: Panorama’s audience was shrinking. We knew where to find a potential audience; The Guardian, Times and Telegraph. But how do we approach ads for one of the BBC’s most respected programmes? PANORAMA’S PERCEPTION: Serious, straight talking and truth-seeking. ADVERTISING’S PERCEPTION: Bullshitting, tricking and spinning. We couldn’t do anything about advertising getting itself a bad name over the last century, but we could avoid looking like we’re in that gang. Ads tend to look like ads; a small logo bottomRead more

IPA POSTERS: Investment opportunity.

It’s tough for newbie creatives to get noticed. If you aren’t in an agency that produces good work it’s hard to produce good work. If you don’t produce good work it’s hard to get a job in an agency that does. One of the ways around this is to find a client that will accept good. Up and coming copywriters Mike McKenna and Alastair Wood spotted one of these opportunities back in the late eighties; The IPA Society, they heldRead more