GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

GREEN BOOKS: Type 2.

The feedback I’ve had on these books is very consistent; ‘I had most of that stuff in my scrap books too’. What a world? Art directors from it’s four corners saving exactly the same references from exactly the same dozen or so sources* in order to help create them something different. Today there is no reason art directors should be fishing in the same pool. (*Interview, Vogue Italia, Harper’s Bazaar, Lurzer’s Archive, Rolling Stone, Creative Review, Direction, Beach Culture, RayRead more