Before I became a Copywriter, I just liked popular ads. I didn’t know they were popular ads, of course, they were just the stuff that was visible and fun and spoke to me. The more I worked in advertising though, the more it seemed to me that the industry had a real problem with popular ads. A snobbery that mass-market work was dumbed down. And, conversely, a belief that the work without wide appeal was way cooler and cleverer, andRead more
Posts tagged: #HHCL
WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Dan Watts.
As a kid I loved anything that was ‘wrong’. Funny stuff. Dark stuff. Magical stuff. The stuff I wasn’t allowed to watch. Stuff that did something fuzzy to your brain. I’d pick the London Dungeon for a family day out. I’d ask for Viz over the Beano. Anything that was naughty and went against the grain. Anything that stuck in your head for all the wrong reasons. It’s of no surprise then that nearly all the ads I liked beforeRead more