Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
Posts tagged: #Hiut Denim
GREEN BOOKS: Dave Hieatt
This book was glued and cellotaped together before Hiut Denim, The Do Lectures, Do Books and Howies were even a glint in Dave’s eye.It’s nearly 30 years old.But it’s so them.It features the same ingredients that shine through those companies today – humanity, ecology, wit, positivity, a wide-eyed curiosity and a kind of folksy down home vibe.In fact, if you wanted to make a Dave Hieatt pie, here’s the recipe book.Read more
TOP TEN TYPE TIPS.
I find this whole Facebook situation really disappointing. Sometimes you just have to do the right thing, regardless of cost. I mean, how much money do they need? FACEBOOK: YOU HAVE A MARKET CAP OF $494bn, hire yourself a typographer! I keep spotting my mate Dave, (a future podcast guest, when I can pin the fucker down), and at the bottom of the ads I’m reminded that overhanging punctuation hasn’t hit Facebook yet. It got me thinking. Maybe someone elseRead more