“What the public has been free to peruse in pieces since parts began running in 1979 is now selling en masse for $14.95.” That’s how the New York Times greeted the publication of the book ‘How to Use the Power of the Printed Word’. (Looking at that sentence they may have benefited from reading it.) The reason for that flowery comment was that the book was built around fifteen ads created by Ogilvy & Mather for the International Paper Company. Why wouldRead more