WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Vikki Ross.

Dave asked me to contribute to another one of his brilliant ideas – a series of posts by people in advertising talking about what ads they liked before they learnt what they were supposed to like. I never learnt what I was supposed to like. I didn’t study advertising at uni – I didn’t even go to uni. And I didn’t go to ad school – I didn’t know it was a thing until I started mentoring at School ofRead more

GREEN BOOKS: Ads 2.

I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more