Most graphic identities are a better representation of the people who created them than the companies that paid for them. Consequently they are very ‘of the moment’, because their creators want to look cool. The process will start with a quick trawl through the coolest sites, magazines and blogs, checking out what the cool kids are up to. Gradually, patterns emerge; certain colours, photography styles, fonts, etc. If you’re in that process today, you’ll get something that’s very 2018. GreatRead more
Posts tagged: #Jamie Reid
PENHALIGON’S: The joy of reference.
After twenty top ten hits ’58 and ’62, Neil Sedaka’s hits dried up. His publisher gave him one last shot. Neil, anxious, sweaty, his weave starting to unravel, decided to order in every No. 1 record from around the globe. He played them over and over, analysing every detail. He then borrowed, or as we say in Advertising ‘was inspired by’ the melody from one, the hook from another a guitar sound from another and so on and soRead more