AUTHOR seeks PUBLISHER for short-term RELATIONSHIP.

I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more

B&H, Part 2: The surreal years.

I used to walk past this poster every week for about a year. I was fifteen, my Art teacher had got hold of a life size billboard poster, a 48 sheet, or I should say 48 sheets. It was twenty or thirty foot long, and papered the entire corridor that lead to our classroom. We were all bemused by it at first, just a close-up of an electric circuit board? weird? Was it even an ad? Then we found the gold pack-shot.Read more

GILBEY’S GIN: Taste the vibe.

Alcohol is weird. People are happy to pay three times more than they need to simply because of the words on the bottle. Most can’t even tell the difference between what’s in them. We pitched for an alcohol brand recently, and we did a vox pop film asking for opinions of various liquids. We lied about the prices. Everyone preferred the most expensive one; ‘Smoother’, ‘flavour lingered longer’, ‘velvety’, etc. Obviously it was the cheapest one. People buy the vibe asRead more