Is there another industry with a bigger disconnect between supply and demand? One side continually supplying what the other side won’t buy. “We serve them smoked salmon, they ask for fish paste.” was how copywriter Malcolm Gluck described the situation. Marketing Directors may describe it as ‘We ask for smoked salmon, they serve us fish paste’. Regardless of who’s right or wrong, why the disconnect? Why are their criteria for judging creative work so different? Put clients and agencies inRead more
Posts tagged: #Kit Kat ad
PODCAST: Me (Pt.2)
When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more