When I put these blogs together I build up a file. Work for every client goes into a file, that goes into the appropriate agency file, the agency are numbered so that they come chronologically. It sounds a faff, it is a faff, but the only any way I can do it. Anyway, the last file is generally ‘P.R’ – all the news clippings, interviews and pictures that the individual has accumulated over the years. It helps me get aRead more
Posts tagged: #Malcolm Gluck
ROLE REVERSAL COURSES
Last year I wrote a post about working on Milky Bars (https://davedye.com/2021/11/30/the-milky-bar-adult/). The intro stayed with me; “Is there another industry with a bigger disconnect between supply and demand? One side continually supplying what the other side won’t buy. “We serve them smoked salmon, they ask for fish paste” was how copywriter Malcolm Gluck described the situation. Marketing Directors may describe it as ‘We ask for smoked salmon, they serve us fish paste’. Regardless of who’s right or wrong, why theRead more
INTERVIEW: John O’Driscoll.
Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more