I worked with Sean Doyle for roughly 12 years. One morning, about six years in, Sean threw a scruffy ball of paper over to my side of the desk – ‘I did us a logo’. It was like a miracle; Our names fit together perfectly, symmetrically, what were the chances? It was worth putting it together even if just to enter for awards. I turned the scribble into type. That wasn’t how Sean had imagined it. DYE was too dominant.Read more
Posts tagged: #NHS
ANTI-SMOKING: Free can be expensive.
Every so often, a newspaper or magazine will call up asking for some ads. These can be anything from ‘If drugs were legalised how would they market themselves?’ to ‘How should banks communicate post 2008?’. Strangely enough, one such brief helped me secure my first job in advertising; ‘How would Vets advertise if it became legal for them to do so?’. (The concepts below ran in Marketing Week, probably helped turn my trial into a job.) (Hang on a minute… ‘HowRead more