Many of you won’t recognise that name. You won’t find it attached to tweets his latest ‘hot’ campaign, or next to a picture of his latest lunch; he doesn’t do social media. You won’t find his agency in any new business tables; they only handle three clients at a time, so tend to have long client relationships. You won’t find their scripts in any production companies; they direct them in-house. This is because, when, 23 years ago, the goal forRead more
Posts tagged: #Rick Sittig
JUST LIE.
Advertising is like kryptonite to us human beings. Just as our instinct kicks in to ensure we don’t look directly at the sun, we now do the same when advertising appears in our peripheral vision. We know it’s there; jumping up and down desperately trying to get our attention, but we manage to shield our eyes from it. Like everything else, the internet can throw us a bit of data on this – last year, ‘25.8 percent of internet usersRead more