Finally! Not exactly hot on the heels of Part 1 – it’s been eighteen months. I wonder whether the fresh-faced, pre-pandemic Rory would’ve answered those questions in the same way today? The last eighteen months have probably changed us a bit. Just a reminder, the questions I asked back then were built around the idea of a new agency, as these are, like ‘how would you hire?’, ‘what kind of atmosphere would you want?’ etc. But rather than ask themRead more
Posts tagged: #Rory Sutherland
PODCAST: STEVE HARRISON.
When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like that. If you’d have asked me at that time about the performance of one of my ads, I’d have given you a ton of awards data, but nothing on sales. To be fair, awards won are what creatives are salaried on, not units sold. And if you’ve ever sat on anRead more
PODCAST: RORY SUTHERLA…
That’s not a mistake, it’s my attempt to graphically warn you that this podcast ends abruptly. The idea was that I’d grill Rory on some of the issues facing our business today. He is easily one of the most thoughtful, smartest guys in our business, just check out some of his quotes below if you don’t believe me. But rather than ask softball questions that were too broad, I thought it’d be more interesting to make it binary. Forcing aRead more