ADIDAS: Rough Vs Polished?

I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more