ADIDAS: Running ads.

These were the first Adidas ads I did. Loud, aggressive and very yellow. I wasn’t a big fan of the look that had been created at the time, I felt it killed the images and came over like Nike, only less sophisticated. (To be fair, they stand up surprisingly well today.) I got the chance to break away from this style with some running ads Tim Delaney had written. It helped that he’d written ads that were tonally very differentRead more

HOWIES: Anti-Advertising.

  A year or so into Leagas Delaney, I found myself writer-less, Tim threw me together with another loose end; writer Dave Hieatt. Here are a few of the things we did. In between writing Adidas ads, Dave asked me if I wanted to make some T-Shirts with him. I would be the third partner, aside from Dave, there was  a City-boy, business type, (I can’t remember his name only his goal; to own a house  with a drive in driveRead more