Radio: Paul Burke interviews Nick Angell.

Back in the seventies there was a tv show called The Waltons. A depression era family mooched about Virginia’s Blue Ridge Mountains dealing with various social and moral issues. It was very wholesome. At the end, after some member of the family had realised the error of their ways, they’d cut to their familiar end device: A shot of their quaint wooden house at night. We’d hear a voice ‘Goodnight John Boy’, then gradually we’d hear all the other membersRead more

ANTI-SMOKING: Free can be expensive.

Every so often, a newspaper or magazine will call up asking for some ads. These can be anything from ‘If drugs were legalised how would they market themselves?’ to ‘How should banks communicate post 2008?’. Strangely enough, one such brief helped me secure my first job in advertising; ‘How would Vets advertise if it became legal for them to do so?’. (The concepts below ran in Marketing Week, probably helped turn my trial into a job.) (Hang on a minute… ‘HowRead more