MARK DENTON HAS A BOOK TO SELL!

A weird thought popped into my head on my way to record this interview. Weird, because I’ve been reading books on designers for thirty odd years and I’d never spotted it. Also weird, because it’s the opposite of the received wisdom. The thought was this ‘Good designers can work in many styles, great designers have a distinctive style’. As Art Directors and Designers we are taught to put their skills at the service of the brand. Let’s say you’re designing forRead more

SHORT FILM FESTIVAL: Ideas ruined.

‘Can you do me an ad for Rushes Short Film Festival? it’s to go in my Gongs magazine, it’s an opportunity!’ – Mark Denton. DISSOLVE TO THE FOLLOWING YEAR. ‘Can you do me a campaign for my Short Film Festival? it’s to go in my Gongs magazine, it’s an opportunity!’ – Mark Denton. (The Therapy Short Film Festival was one of a number of ideas Mark has had over the years to redistribute money he’s built up in his savings account.) LookingRead more