VERTU: Handle with care.

In 2009, DHM were invited to pitch for something we’d never heard of, Vertu. A luxury phone brand, and when I say luxury I mean luxury, some models were 70k. Ironically, the brief was to “Take the bling out of the brand”. I kid you not, the task was to make these solid gold phones, with diamonds stuck on them, appear less blingy? We looked at their previous advertising, it had tried desperately to justify the price; It takes thousands ofRead more