VERTU: Handle with care.

I once pitched for Vertu (I’d never heard of it either). It turned out to be a luxury mobile phone brand and when I say luxury, I mean luxury, some phones were a hundred grand a pop.  Ironically, given some of their products were made of solid gold and had diamonds stuck on them, the brief was “to take the bling out of the brand”. Their previous advertising had desperately tried to justify the price – ‘thousands of hours ofRead more