GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

DON’T BE ASHAMED TO S***! PART 2.

First, it seems that Part 1 hit a bit of a nerve. I got a way more feedback than I usually do. Maybe it was a contrast to the science, pseudo science and plain bullshit around our business at the moment? But reducing the process down to a simple, human form seemed to really resonate, one person said it was like ‘advertising unplugged’. Which was the point. But you never really know how people will respond, often the posts IRead more