the more impact they have. Read more
Posts tagged: #VW
GREEN BOOKS: New Yorker Ads 2.
These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more
INTERVIEW: Len Sirowitz.
Hired by Bernbach in the fifties. Ran VW in the sixties. Set up his own shop in the seventies. Now in his eighties. One of the finest Art Directors ever. Len, before we start, I heard a rumour you grew up in the Bronx with Ralph Lauren? Yes. In fact, I am still friendly with his older bother, who I first met pushing Ralphie in a baby carriage. So it’s 1953, why become a huckster? Why do you use such a derogatoryRead more
VOLKSWAGEN: ‘Abbo’.
‘‘Volkswagen want us to pitch.’’ If you’ve just started an agency – that’s what you dream of hearing. It was the Commercial Vehicles division, but was still big and still Volkswagen. Volkswagen; DDB, Bill Bernbach, Helmut Krone, etc. What an opportunity! But it’s 2009, the post-bank meltdown is really starting to bite. We’re officially in a recession and Volkswagen vans are dearer than non-Volkswagen vans. I need to find a writer who can actually write. Who can make the caseRead more