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Posts tagged: #Adidas
PODCAST: Dave Hieatt.
Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more
ADIDAS: Running ads.
These were the first Adidas ads I did. Loud, aggressive and very yellow. I wasn’t a big fan of the look that had been created at the time, I felt it killed the images and came over like Nike, only less sophisticated. (To be fair, they stand up surprisingly well today.) I got the chance to break away from this style with some running ads Tim Delaney had written. It helped that he’d written ads that were tonally very differentRead more
HOWIES: Anti-Advertising.
A year or so into Leagas Delaney, I found myself writer-less, Tim threw me together with another loose end; writer Dave Hieatt. Here are a few of the things we did. In between writing Adidas ads, Dave asked me if I wanted to make some T-Shirts with him. I would be the third partner, aside from Dave, there was a City-boy, business type, (I can’t remember his name only his goal; to own a house with a drive in driveRead more
ADIDAS: Rough Vs Polished?
I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more