SELLING BREAD FROM A BIKE. Mike Everett.

FINALLY, A POST ABOUT AN AD THAT’S CAN BE SEEN TV TODAY. CHAPTER 2 OF MIKE EVERETT’S BOOK ON ADVERTISING. The famous Hovis ‘Bike Ride’ commercial was relatively easy  to write. But, boy, did it take perseverance to find somewhere to film it. In order to understand why the famous Hovis campaign was created it is necessary to return to the dark days of the early seventies. This was a time when Britain was in a mess. Its slow post-warRead more

GILBEY’S GIN: Taste the vibe.

Alcohol is weird. People are happy to pay three times more than they need to simply because of the words on the bottle. Most can’t even tell the difference between what’s in them. We pitched for an alcohol brand recently, and we did a vox pop film asking for opinions of various liquids. We lied about the prices. Everyone preferred the most expensive one; ‘Smoother’, ‘flavour lingered longer’, ‘velvety’, etc. Obviously it was the cheapest one. People buy the vibe asRead more