RORY SUTHERLAND: PART 2.

Finally! Not exactly hot on the heels of Part 1 – it’s been eighteen months. I wonder whether the fresh-faced, pre-pandemic Rory would’ve answered those questions in the same way today? The last eighteen months have probably changed us a bit. Just a reminder, the questions I asked back then were built around the idea of a new agency, as these are, like ‘how would you hire?’, ‘what kind of atmosphere would you want?’ etc. But rather than ask themRead more

PODCAST: STEVE HARRISON.

When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like that. If you’d have asked me at that time about the performance of one of my ads, I’d have given you a ton of awards data, but nothing on sales. To be fair, awards won are what creatives are salaried on, not units sold. And if you’ve ever sat on anRead more

GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

INTERVIEW: H before BB, (John Hegarty).

I joined the business in 1985. The best agency seemed to be Bartle Bogle Hegarty. Every year ever since they’ve been in the top five, sometimes they’ve been in the top one. Their success has been very well documented, what did Sir John did before that hasn’t been. So… Where were you brought up? I was born in North London, although at that point Edgware wasn’t in London, it was in Middlesex, which doesn’t exist anymore. My family was living inRead more