GREEN BOOKS: New Yorker Ads 4.

The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something:   1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more

GILBEY’S GIN: Taste the vibe.

Alcohol is weird. People are happy to pay three times more than they need to simply because of the words on the bottle. Most can’t even tell the difference between what’s in them. We pitched for an alcohol brand recently, and we did a vox pop film asking for opinions of various liquids. We lied about the prices. Everyone preferred the most expensive one; ‘Smoother’, ‘flavour lingered longer’, ‘velvety’, etc. Obviously it was the cheapest one. People buy the vibe asRead more