You can’t advertise a product unless you can get attention. You can’t get attention without standing out. You can’t stand out without being different. You can’t do different if you think the same. If you think different, you’re are different. But, being different is a problem in ad agencies. A BBH Planner once complained ‘the problem with this place is they can’t accommodate black sheep’. Equally, I doubt TBWA embrace disruptive people to create disruptive work. Why hire people who challengeRead more
Posts tagged: #Glen Baxter
GREEN BOOKS: New Yorker Ads 4.
The Advertising Standards Council wouldn’t let that title pass. I guess it was my intent when I cello-taped it to the cover. There are a few old New Yorker ads in there, but the majority are English, from the early seventies. It’s odd collection, looking at it now is a bit like wandering through a car boot sale. There’s the finds that have famous attached, so may be worth something: 1. Illustrator/Artist Glen Baxter’s Gilbey’s Gin ads. 2. Photographer ArtRead more
GILBEY’S GIN: Taste the vibe.
Alcohol is weird. People are happy to pay three times more than they need to, simply to have the right words printed on the bottle. In blind tests, most can’t even taste the difference between one beer and another. I pitched for an alcohol brand recently, we produced film where the public were asked their opinions after tasting various whiskies. What they didn’t know was that all the prices that were showed on the various bottles were lies. Not surprisingly,Read more