PODCAST: Dave Hieatt.

Since he quit advertising, Dave has had a big effect on it.First, with Howies.His mail order catalogues built up more than customer base, they built up a fan base.They were, and still are, traded on Ebay.Not for their clothing, for their vibe; that decent feel-good, smart, happy, moral life is for living, do the right thing voice. (Dave: Did I miss anything?)Their writing and ideas were ripped them off mercilessly by ad agencies, constantly being used as reference for tone ofRead more

GREEN BOOKS: Dave Hieatt

This book was glued and cellotaped together before Hiut Denim, The Do Lectures, Do Books and Howies were even a glint in Dave’s eye.It’s nearly 30 years old.But it’s so them.It features the same ingredients that shine through those companies today – humanity, ecology, wit, positivity, a wide-eyed curiosity and a kind of folksy down home vibe.In fact, if you wanted to make a Dave Hieatt pie, here’s the recipe book.Read more

PODCAST: Me (Pt.2)

When I interviewed Sir Alan Parker he kept saying ‘take that out, take this out!’. I tried to explain that these ads were part of his journey, they shed a little light on his journey from the mailroom to Hollywood. He was having none of it ‘I’m a less is more guy, you’re a more is never enough guy’. He’s right, well, in terms of ads I’m definitely a less is more, but in terms of the blog, interviewing peopleRead more

HOWIES: Anti-Advertising.

  A year or so into Leagas Delaney, I found myself writer-less, Tim threw me together with another loose end; writer Dave Hieatt. Here are a few of the things we did. In between writing Adidas ads, Dave asked me if I wanted to make some T-Shirts with him. I would be the third partner, aside from Dave, there was  a City-boy, business type, (I can’t remember his name only his goal; to own a house  with a drive in driveRead more