Should Liverpool win the Carabao Cup this season I’m sure they’ll be happy. But it’ll be a bonus. Their goal is to win the Premier League. Or maybe the European Cup. Creatives used to view Creative Circle Awards in the same way; delighted to win one, but their eyes were fixed on D&AD. Or BTAA. Or Campaign Press. Or Campaign Posters. Or The One Show. Or, a bit later, Cannes. In fact, my first ever advertising award was a CreativeRead more
Posts tagged: #Oli Carver
PENHALIGON’S: The joy of reference.
After twenty top ten hits ’58 and ’62, Neil Sedaka’s hits dried up. His publisher gave him one last shot. Neil, anxious, sweaty, his weave starting to unravel, decided to order in every No. 1 record from around the globe. He played them over and over, analysing every detail. He then borrowed, or as we say in Advertising ‘was inspired by’ the melody from one, the hook from another a guitar sound from another and so on and soRead more
SHORT FILM FESTIVAL: Ideas ruined.
‘Can you do me an ad for Rushes Short Film Festival? it’s to go in my Gongs magazine, it’s an opportunity!’ – Mark Denton. DISSOLVE TO THE FOLLOWING YEAR. ‘Can you do me a campaign for my Short Film Festival? it’s to go in my Gongs magazine, it’s an opportunity!’ – Mark Denton. (The Therapy Short Film Festival was one of a number of ideas Mark has had over the years to redistribute money he’s built up in his savings account.) LookingRead more